Client

PROJECT

CATEGORY

Sandwell Council's iThrive Model

Corporate Promo

Commissioned to create a compelling film, we delved into the heart of the National i-THRIVE Programme, showcasing its mission to enhance mental health and well-being outcomes for children and young people in the Sandwell community.

Using animation, we brought viewers to the core principles and objectives of the National i-THRIVE Programme, emphasizing its commitment to improving mental health and well-being outcomes for the younger generation. We captured interviews with key individuals, including representatives from Sandwell Council, mental health professionals, and re-enacted a scene of an individual impacted by the program. The result was an educational video that breaks down to both children and parents the iThrive model and what expectations to have when reaching out.

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